This discussion board is very different from the others! Assignment 5 – your final project, and the posts to this discussion board will both be about an integrated marketing communications campaign you have chosen for analysis. Your first post is a way to insure you aren’t doing the same projects as someone else in the group (no two people within a group may do the same campaign). It is also an early opportunity for me to provide you feedback on the campaign you are choosing for the project. There have been instances where a student has chosen something that is an ad, not an integrated campaign, and that simply doesn’t work for Assignment 5, so if there’s a problem, it gets flagged relatively early. Finally, connecting the discussion board to your project should prompt you to make regular progress on your project.
Be sure to look at Assignment 5, download and read the Assignment 5 description Download Assignment 5 description and look at the example of a good Assignment 5 Campaign Evaluation , before you post to this discussion board.
In a nutshell….
Over the past few weeks, you have been exposed to a number of campaigns. Some very good examples are the videos you watched on Desani, Charmin and Taco Bell. I would like you to identify a current or recent (within the past 12 months) integrated marketing communications campaign. Remember! Read the assignment before you make your first post!
By the end of the term, you should have a total of at least one post in this forum. Unlike previous discussion boards, you do not need to respond to your peers, though you certainly may!
