Week 2 Case Analysis
Read the role of the sales rep for Rold Gold, and along with the questions. Then, write two pages as the Sales rep for Rold Gold. Add a title page, reference page and use in-text citations to support your statements. Your total paper will be four pages (two pages of content, title page, and reference page).
Ethics that Work
Role: Sales rep for Rold Gold, a fine jewelry wholesaler
You are a sales rep for Rold Gold, a jewelry wholesaler that specializes in high-end gold jewelry. The holidays are coming, and one of your best customers, the owner of an independent jewelry store, has sent you an expensive gift in appreciation for all that you have done to help her increase her business over the past year. Your employee handbook makes it clear that you could be fired for accepting it, but you didn’t actually accept it; it just turned up at your home, neatly wrapped, with a card attached. What will you do?
- Since no one will know that you received the gift, should you just keep it?
- If you decide to return the gift, what will you say to your customer?
- Will you write a thank-you note?
- If you decide to return the gift, what is the best way to do so?
- What, if anything, will you tell your sales manager?
Rubric Name: MKTG Writing Assignment Rubric
| Criteria | Exemplary |
Accomplished |
Developing |
Beginning |
Did not attempt |
Criterion Score |
|---|---|---|---|---|---|---|
|
Assignment Content |
65 points Exceeds expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis. |
55.25 points Meets expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis. |
48.75 points Does not meet expected level of explanation and discussion on the assignment . No more than one areas of analysis need improvement and/or additional development. |
42.25 points Does not meet expected level of explanation and discussion on the assignment . Multiple areas of analysis need improvement and/or additional development. One or more areas were not addressed. |
0 points Does not meet expected level of explanation and discussion on the assignment. Significant areas of analysis need improvement and/or additional development. Assignment not submitted. |
Score of Assignment Content, / 65 |
|
Application of Knowledge |
10 points Student demonstrates proficient command of the subject matter in the assignment. Assignment shows an impressive level of depth of student’s ability to relate course content in examples given. |
8.5 points Student exhibits above average usage of subject matter in assignment. Student provides above average ability in relating course content in examples given. Details and facts presented provide an adequate presentation of student’s current level of subject matter knowledge. |
7.5 points The assignment reveals that the student has a general, fundamental understanding of the course material. Whereas, there are areas of some concerning in the linkages provided between facts and supporting statements. Student generally explains concepts, but only meets the minimum requirements in this area. |
6.5 points Student tries to explain some concepts, but overlooks critical details. Assignment appears vague or incomplete in various segments. Student presents concepts in isolation, and does not perceive to have a logical sequencing of ideas. |
0 points Explanation of concepts not provided and/or only surface level understanding is present . Assignment is incomplete or not submitted. |
Score of Application of Knowledge, / 10 |
|
Thesis and Support |
10 points The writing has a clearly articulated original thesis and subordinate ideas supported by reliable and relevant evidence based on original research. |
8.5 points The writing has a clearly articulated thesis supported by appropriate evidence and sound logic. Minor gaps in logic and argument may appear. |
7.5 points The writing has a clear thesis and related subordinate ideas supported by clear thinking and appropriate evidence. Logical arguments may be one-sided or incomplete. |
6.5 points The writing may need a more clearly articulated thesis and/or appropriate related subordinate ideas. Fuzzy logic may be evident and adequate supporting evidence is lacking. |
0 points Student has a presented information with little to no support of reference materials. Assignment is incomplete or not submitted. |
Score of Thesis and Support, / 10 |
|
Grammar and Spelling |
5 points Paper contains less than 2 total grammatical and/or spelling errors. |
4.25 points Paper contains 2-4 total grammatical and/or spelling errors. |
3.75 points Paper contains 5-7 total grammatical and/or spelling errors. |
3.25 points Paper contains 8-10 total grammatical and/or spelling errors. |
0 points Paper contains more than 10 total grammatical and/or spelling errors. Assignment is incomplete or not submitted. |
Score of Grammar and Spelling, / 5 |
|
APA |
5 points Paper contains less than 2 APA errors. |
4.25 points Paper contains 2-4 APA errors. |
3.75 points Paper contains 5-7 APA errors |
3.25 points Paper contains 8-10 APA errors. |
0 points Paper contains more than 10 APA errors. Assignment is incomplete or not submitted. |
Score of APA, / 5 |
|
Mechanics |
5 points Paper meets the length requirement for the assignment. |
4.25 points Paper greater than 90% or substancially exceeds the length requirement for the assignment. |
3.75 points Paper is less than 80% but greater than 70% of the length requirement for the assignment. |
3.25 points Paper is less than 70% of the length requirement for the assignment. |
0 points Paper is less than 60% of the length requirement for the assignment. Assignment is incomplete or not submitted. |
Score of Mechanics, / 5 |
TotalScore of MKTG Writing Assignment Rubric,
/ 100
Overall Score
Exemplary
90 points minimum
Accomplished
80 points minimum
Developing
70 points minimum
Beginning
60 points minimum
Did not attempt
0 points minimum
